| Millions
of people switched last year from cable TV to satellite
TV programming. Statisticians and marketers are always
anxious to learn why such a significant movement has
occurred. In studying the market trends, several things
became immediately apparent. These are issues that are
important to customers and the move away from cable TV
can be tied to customer dissatisfaction with the way
cable TV companies handle the issues raised.
COST
If one compares the
cost of a standard installation of cable TV with a like
package under the satellite coverage you would find,
using country-wide averages, that cable TV costs $40.00
monthly for 64 channels, while Dish Network costs $19.99
for 60 and DirecTV charges $42.00 for 115 channels.
Cable TV charges an installation fee of $40 for one room
and $10 for each additional room, while installation is
free with both satellite providers. Clearly, satellite
TV is the better choice based on price.
PROGRAMMING
Cable TV provides about
half as many channels as those which are available with
satellite TV, and the format with cable TV is analog.
You must pay extra to receive digital programming. More
high definition channels are provided through satellite
TV and all broadcasting is done in digital format.
Again, cable TV comes out second best in terms of its
programming.
EQUIPMENT
Cable TV requires only
a cable box to connect to your TV except for connections
for a digital video recorder which cost extra. Cable TV
boxes are normally free of charge. Satellite TV on the
other hand, needs a satellite dish and a TV receiver,
which both come with your new system. Dish Network
doesn’t charge for a DVR recorder, but DirecTV charges
$50 for the DVR recorder and $300 for an HDTV receiver.
This category is probably a toss-up between cable TV and
satellite TV, depending on which peripherals you need.
RELIABILITY
Independent studies
rate cable TV outages at about 3% per year while
satellite TVs average about 1% per year. Over the last
five years, a subjective rating of customer satisfaction
rates cable TV companies at ‘Good’ to ‘Poor’ and both
satellite TV companies rate higher in overall
satisfaction. Again, cable TV comes out lower than
satellite TV’s.
On the basis of this
simple four point rating scale, cable TV come out lower
in every category except one, where it is a 'maybe'. If
the conditions in your local area are similar, you may
want to consider going to the favorite satellite
provider, as so many others are doing. Technology
continues to advance, and so it seems that cable
television is no longer the cutting edge. Where hardware
will head in the future is anybody’s guess.
However, if you live
where you can’t get satellite programming, or you don’t
watch more than a few shows monthly and cable costs are
less expensive. Or if you simply prefer the capability
of watching everything in digital format, or if you want
to record shows for later playback, then satellite TV is
the wiser choice, with more programs for the money,
better sound and picture quality and capability to
record in digital format.
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This article is provided by Jaksa Dubljanin.
For more information about
Satellite TV deals and offers, visit
http://www.nettrafficsecrets.com/offers/satellite_tv.html
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